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omar faruk
02 ago 2022
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Anticipate what consumers want, nudge them towards it, and put your product or service in front of them when and where they are most likely to purchase it. This is how you can use smart big data analytics to improve your marketing ROI. Podcast Advertising: What You Need to Know Published: 2020-12-19 How many podcasts are there? According to Apple's stats, we have: 525,000 active podcast shows with over 18.5 million episodes. The percentage of Americans listening to podcasts has nearly doubled over the past nine years and is projected to continue growing for the foreseeable future. And with interest in whatsapp database podcasting skyrocketing, more and more advertisers are taking advantage of this trend to promote their products and services. Advertisers are expected to spend $500 million on podcast advertising in 2021, according to the PodcastingAudit Study by BridgeRatings . This is a trend following the strong growth of the sector in the past. How can advertisers leverage podcasting to get the best possible ROI? There are two key ingredients to success. Create engaging podcasts that support your brand Develop a cost-effective marketing strategy to build your audience Creating a great podcast isn't easy, but finding ways to promote it can be even more complicated. Luckily, there are several ways you can spread the word. Here's what you need to know about podcast advertising and how to market your podcast. Related Content: How Podcasts Built Growth to 109,000 Monthly Listens Why Podcast Advertising Is Growing There is one main reason brands are paying more for podcast advertising. It works, especially since the traditional advertising medium has become less and less effective over the last few years. Look at traditional banner ads. According to DoubleThink, display ads have an average CTR of 0.06% . Of course, this number can be a little misleading.
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