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03 ago 2022
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into three categories: saving, controlling debt and living life. What's surprising is that viewers are more likely to find tips for a summer getaway or how to find a wedding dress on a budget than stories focused on banking products. Relationbanking_santander-bank “you wouldn't necessarily think of coming to a bank for the types of stories we present, but we want our audience to feel like we understand them and their goals,” marquis says. And santander works closely with content management, social distribution and seo partners to ensure content is discovered. Prior to launch, extensive research into its target audience provided santander with enough information to convince the leadership whatsapp number list team that millennial content was a good investment. “we want to be there for those in-between times, before clients look for a home loan,” says marquis. So far, she says, they're meeting their engagement and conversion goals, driving traffic to their main banking website, and gaining audience insights through surveys. The next step will be determining how to reuse content across all channels, including within branches. Overall, the strategy is to attract potential customers and retain them so that when they are ready to buy banking products, santander will be front and center. 4. They experiment another thing that resonates with the digital generation is innovation. This is why some banks are launching innovation labs to present their future efforts to the public. Part of the
Prior to launch, extensive research into its target audience content media
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