In 2013, my country surpassed Germany and the United States to become the world's largest overseas consumer country, but domestic cross-border e-commerce is still in the blue ocean period. Various strategies for cross-border travel can be found online, but overseas shopping strategies cannot be found. Therefore, in response to this pain point, the UGC-based Little Red Book came into being. Such a shopping and sharing community that has deeply cultivated UGC has grown into the world's largest
consumer word-of-mouth community and business email list community e-commerce platform in less than 5 years, and has become a "grass planting" artifact in the hearts of many young girls with more than 150 million users. From the beginning of overseas shopping notes to the current coverage of skin care, fashion, shopping, sports, food, travel, film and television and other categories, e-commerce brands have gradually expanded from overseas to local, and the entry of a large number of third-party brands has made Xiaohongshu market boundaries continue to expand. 1.
Market Overview According to data from iiMedia Research, it is estimated that the scale of China's cross-border e-commerce transactions in 2018 will reach 9 trillion yuan. Xiaohongshu product analysis report - the road from UGC community to community e-commerce The consumption structure of the Chinese is changing from survival to enjoyment, development, and changes in consumption levels and concepts have transformed people's consumption patterns from traditional online shopping to overseas shopping. However, the trend of globalization and the rapid development of China's e-commerce industry still bring opportunities for cross-border e-commerce.