What makes a good content writer today? It's a question everyone wants answered, so either they know how to become one or how to hire the best in the business. Great web content has been proven to yield great results, and everyone is looking for a piece of the pie. However, not all content writers are created equal (as a roundup of a handful of blogs would tell you). So the trick becomes becoming (or finding) a writer who has the skills to give your online presence a boost. In all honesty, finding a good writer isn't that hard. In today's content-crazed world, it's unusual for someone not to have at least tried the written word, whether for personal or professional gain.
The trick is to find someone who is more than just a writer, someone who understands the fundamental differences in writing for hair masking service the web and can apply them to your brand. Advertising Continue reading below Here are the eight essential skills every modern content writer should have. 1. Know the main writing practices It seems so obvious that it almost goes without saying, but it's so important that I'm going to say it anyway. You must know how to copy writing, and you must do it exceptionally well. There are so many writers producing content that yours needs to be of very high quality to stand out. This means more than making sure you don't have splice commas and repetitive phrases.
This means that the cadence and flow of your content appeals to your target audience. One suggestion is to use techniques popularized by Jon Morrow who breaks down a blog introduction into short, digestible, and engaging paragraphs to engage the reader. In short, it's knowing how to copy writing well, and applying it within the framework of good web writing practices. 2. Tell a compelling story We all know a good storyteller - and probably a really bad one too. Advertising Continue reading below What separates them? What makes one person's story fascinating and put to sleep by another? There are several factors, including pacing, humor, timing and, of course, subject matter. Whatever the secret formula, a great writer must use it in their content. An underused technique is to simply get personal.