Before going to bed every night, I used to fall asleep listening to the bulk sms service Himalayan radio. One night some time ago, when I opened the Himalaya APP as usual and was about to listen to sleep, I suddenly noticed that the message of 423 Listening Book Festival popped up at the top of the APP. April 23rd is World Book Day. Friends who don’t pay much attention to the knowledge payment industry may know that April 23 is World Reading Day, but I don’t bulk sms service know when it started, this day was marketed as a consumption day in the knowledge payment industry. Major organizations including Himalaya and Dragonfly FM will launch large-scale marketing activities on this day at the same time.
The event launched by Himalaya on this day is bulk sms service the "423 Listening Book Festival", which has been held for 3 times so far. As an audio sharing platform with 600 million users, almost every audiobook festival in Himalaya can harvest good data, and this one is no exception. Judging from the data released to the public, the number of people paying for this year's Listening Book Festival has increased by 4.38 times compared to last year. In order to find out bulk sms service what form of activity this 423 Listening Book Festival is, why such dazzling activity data can be obtained, and what highlights are worth learning from. I have completely dismantled this 423 Listening Book Festival and organized it into a document, hoping to provide reference and reference for everyone to do similar activities in the future.
The article dismantles the three aspects of activity bulk sms service warm-up , activity form , and channel promotion , hoping to fully restore the whole process of the activity. 1. Warm up the activity For a large-scale marketing event, before the event officially starts, a large-scale promotion and bombing will be carried out through various online and offline channels to warm up the event in advance. Warm-up is an essential and important part of a large-scale marketing bulk sms service campaign. Well done preheating can not only whet the appetite of users and create user expectations, but also can often bring out some topics and discussions, so that the event will attract attention and spread quickly before the event is launched, so as to create momentum for the official launch of the event.