Negative elements are often website pages or images that have a well-developed long-term influence in search rankings. The psychological dynamics of negative elements are difficult to replicate and counter with less outrageous, less controversial, positive or neutral content. Some reputations are also subject to continuous and repeated negativity attacks, periodically granting them more rank power. And search engines are trying to resist “artificial” manipulation of search results. So, expect this to take some time. Figure that it will only take three months in the luckiest cases, but more likely six to 18 months. Time is on your side Time itself is often on your side with online reputation repair projects.
Once news articles fall from the front page of their respective websites, they immediately lose some of their PageRank value - items linked directly from the homepage of major news sites always receive a big ranking advantage for a little while, which jewelry retouching service disappears once they start depositing in the old archives of these sites. Newer items often have “freshness” or “recency” in search algorithms. Search engines give a bit more ranking power to various types of content that they deem more interesting as long as they are still current - i.e. within hours, days, months or a year after its creation.
As public interest in a newly introduced item decreases, so does the frequency of comments and shares on social media. Social media updates and links to a topic can also rot over time, slowly eroding its ranking ability. As sites and blogs that link to a negative item disappear, their linking weight evaporates. That doesn't mean you can just ignore the bad stuff and it will go away. Allowing something to appear on the first page for a period of time seems to provide some "historical advantage" because